Has Lincoln lost it's edge?

It seems Lincolns used to be worth the extra money with their unique designs and engines. The Lincoln Mark series was a phenomenal seller in the 70s and outsold Cadillac at the time. Today, Lincolns seem to be re-badged Fords with slightly better trim. The Zephyr/MKZ is just a re-badged Fusion/Milan with the same engine as available to both models and merely a different trim. I love older Lincolns, and have considered getting a new one but I'm not so sure..